Get Actionable Insights on Site Improvements from Ads Up Marketing
What Is A Free Website Audit? Does your website follow best practices for conversions? Have you identified what your website’s purpose is? Do you know how to properly gauge where you rank on search engines using tools like Google Search Console?
Maybe you’ve used a free SEO audit tool. A free website SEO checker or keyword analyzer can be a convenient tool to leverage – but they only scratch the surface. With an industry as competitive as behavioral health and addiction recovery, a free SEO audit tool only goes so far. You need real help from real professionals.
At Ads Up Marketing, we are experts in website design, development, and search engine optimization. Our website developers have over 20 years of designing and optimizing websites for companies in multiple industries, including, but not limited to healthcare, wellness, automotive, eCommerce, and travel.
Keep reading to get more info on our free website audit offer, and why your behavioral health facility should call to schedule an audit today!
A Full Array of Addiction Treatment Marketing Services
Our expertise doesn’t stop at the simple construction of your website. We also provide expert services that help put your organization at the top of search engines. Stop relying on free SEO tools, or even worse, a paid SEO audit tool that’s not properly deployed.
Our expert staff have decades of SEO experience and are familiar with nearly every SEO audit tool on the market. Combined with Google Search Console and Google Analytics, we can track and optimize your website for top performance and high search engine rankings.
We know what works and what does not work, and are constantly at the forefront of the changes that occur in all the major search engines and the digital environment. We offer a free website audit to all potential clients to help them get off on the right foot when trying to build their business.
This site audit includes coverage in multiple areas, including a full-scale SEO review using our staff’s insights along with professional-grade SEO audit tools that gauge where your site is lacking.
This is just a small preview of what you can expect from your SEO audit.
What Can I Expect From My Site Audit?
- Ensure your site follows best practices. This goes beyond the standard SEO audit. You won’t get the insight we provide from free SEO tools.
- A comprehensive SEO audit to ensure that your site is receiving the attention it needs on search engine results.
- Check that your landing pages are PPC-friendly.
- Identify ways to optimize for conversions. Our free SEO audit ensures traffic is funneled to your page – but does your site provide the impact the get potential clients to take the next step?
- Identify opportunities for content & landing pages.
- Create a plan to address the findings from the audit.
Ensuring Your Site Follows Best Practices
Every site is unique and should be treated as such. However, there are a few key best practices that all sites should follow, especially websites intended to represent a company and its brand. After your site audit, our team of specialists will run through a list of best practices that we have compiled over the years. These best practices work to ensure that your website is functioning and performing at a level that you as a company can be proud of.
A few items that we look for include site speed, mobile friendliness, risk to external security threats, monitoring HIPPA compliance and regulatory exposure, and the presence of the necessary tracking codes such as Google Analytics. We’ll also ensure that your site is properly linked with Google Search Console to boost your search engine results.
Once our specialists have gone through our best practices checklist, they identify the areas where the site needs improvements and create a plan of action to address them.
Check That Your Site Is SEO Friendly
SEO (Search Engine Optimization) is one of the key facets of digital marketing—it has the potential to make or break a company. Rarely will you ever be successful by using free SEO tools – they just don’t do the in-depth job that our experts provide. Because of this, our website developers work with our SEO specialists in this part of the website and SEO audit.
There are two core aspects we cover with our SEO audit:
Technical SEO
Pertains to the actual coding and structure of the website, and looks at website issues like slow pages, excess script presence, redirects, and performance on mobile devices, among other elements.
Content SEO
This has to do with the actual articles and resource guides that are the main content on your facility’s website, as well as their formatting of headings, internal linking, content quality, and other factors that help your site get noticed by Google.
Our Free SEO Check… Get Your Scoring Today!
After your audit, we provide your site with an SEO score. This is based on the existence of things like broken links, the presence of meta tags, proper internal links, and other SEO issues. During your audit, we will analyze your site structure to ensure that the search engines can easily crawl and understand your website and exactly what it is about.
We will ensure that you are using the correct types of schema markup and metadata to ensure that your site is search-engine friendly. If we find issues within the site, we go through and fix broken links, ensure proper meta tags exist, eliminate HTTP status codes, and ensure all the pages are functioning properly.
Our SEO score goes from 0 to 100. We commonly take sites with scores in the low 20s to the mid to high 80s in a matter of weeks. Our technical SEO strategies are top-notch, in addition to the professionals producing SEO content.
Check That Your Site Is PPC Friendly
Like SEO, PPC is another important facet of digital marketing. Your website’s design and structure can determine whether your PPC campaigns are successful or not. Our web developers and PPC Specialists will work together in this aspect of the audit to ensure that your website is designed to aid in the success of your PPC campaigns.
A few examples of things we look at in this section are landing page speed, mobile friendliness, and the need for pure HTML pages, rather than pages generated by a CRM such as WordPress or Wix. Our specialists will identify any flaws in your website and create a plan to address them.
Identify Ways To Optimize For Conversions
As a company, your website must have a purpose. We define your website’s conversions around this purpose. For example, your website may be used to generate leads or sell a product, whatever the purpose, your website needs to be designed with conversions in mind.
Our website designers and developers will take the time to identify what your website conversions are and will analyze each page to ensure they are designed to enhance conversions and conversion rates. They will use all available data to identify potential sales funnels, see where users are “bouncing,” or where users are “dropping off,” and use their expertise to suggest solutions for these issues. We’ll ensure that prospective clients reach your web page and stay on your web page.
Identify Opportunities For Content And Landing Pages
In the SEO world, content is king. In the PPC world, landing pages can make or break a campaign. During your website audit, our specialists will do a deep analysis of your website’s content and landing pages, as well as review any conversion tracking you would like.
We have done extensive research and over $100 million of ad spending in the addiction treatment marketing space to ensure that you have the content and landing pages that are necessary to be competitive in your space. Once we have completed our complimentary audit, we will compile their findings and make suggestions accordingly.
Leveraging Long-Tail Keywords to Optimize for Conversions
Using an SEO checker that searches for keyword gaps, we’re able to conduct thorough research regarding areas that your website can improve by crafting content around long-tail keywords. Sometimes it takes a little digging, but the results can end up paying off exponentially.
By the time someone is using a long-tail keyword, the chances are high that they’re already in the buying stage of the funnel. This means that they have almost all of the information that they need to make a purchase or buying decision. In your case, it means they’re ready to enroll in your treatment program. However, these last few questions come in the form of long-tail keywords in search engines.
Get Keyword Research as a Part of Your Free Website Audit
Using our SEO analysis process, we’re able to identify these keywords, ensure they’re aligned with some form of buyer intent, and craft valuable pieces of content or highly targeted landing pages around these final buying questions they have.
This gives the pages maximum visibility after they start ranking, allowing these clients to interact with them – and hopefully, solve any critical issues or identify problems they have and lead them directly into a situation where they’re calling your facility for treatment.
Create A Plan Of Action To Address The Findings From The Audit
Finally, our digital marketing specialists will combine all their findings from the audit in a report. We will then outline a set of next steps and a plan of action to address and solve the issues that were found during the audit. You can then address issues internally if the resources are available, or bring on our team of industry-leading experts to take charge and provide results.
As a client, you will gain access to our team of web developers and designers who will work directly on your website.
Data Driven SEO Results With No Monthly Contracts
Your account manager will have regular meetings with you to keep you informed on the progress of all the enhancements that are being made to your site. Additionally, you will receive daily, weekly, or monthly reports that will show you how our data-driven changes have increased the performance of your website.
Remember, our SEO audits are designed to identify many issues. If you’ve ever had any concerns with the following, our free audit will help identify and separate these challenges:
- Your website’s on-page SEO as a whole. This includes all of your meta descriptions, title tags, and structured data. Missing open graph tags and other missing structured data can severely impact your website’s performance.
- Using an SEO analyzer or similar tool, we’ll check for various SEO errors throughout the entire site. Our SEO audits identify broken links between web pages within your website, in addition to outgoing web pages.
- If you have a huge website, detecting orphan pages is a critical task. After creating content for a certain period, it’s easy for pages to slip through the cracks with no trail leading to them. This can also impact your overall SEO score and lower your page rankings. We’ll help find these pages and bring them back into the fold.
- We’ll take a broad look at your GMB and local SEO efforts and overall SEO strategy and look for opportunities to improve keyword rankings and improve your website structure.
- Scan for any additional SEO errors that we feel might be bogging your page down or impacting the overall rank and performance.
Don’t Rely on a Free SEO Audit Tool: Get a Professional Consultation on Us!
Your website’s performance is one of the most important dynamics of your business. With the way the substance abuse and mental health industry currently operates, there’s no room for errors when it comes to operating a clean, informative website with valuable content and an easy-to-navigate layout.
Our free SEO website check is one of the most expansive in the industry, and we’re confident we can give your website the extra boost it needs.
Start Improving Your Website Today with Ads Up Marketing
Whether it’s technical SEO issues like internal linking, page speed, or other items – or you just need a boost to your website content – Ads Up Marketing and our experts can help bring your website to top form.
Start growing your business and your behavioral health brand today from the foundation of a solid website and online presence… Get your complimentary audit now!