Capturing the Magic of Your Treatment Center Effectively
Video content is everything these days. If you look at most research done regarding the type of content consumers digest the easiest – and enjoy the most – hands down, video is the winner.
It’s much easier to convey your message through video – it’s detailed, it stimulates all the senses, and it’s just a lot less boring, to be honest. The current consumer attention span is measured in nano-seconds, and video seems to keep would-be customers or clients glued to the screen exponentially longer than articles and pictures.
If you are wondering how to make your alcohol and drug rehab videos binge-worthy material, you’ve come to the right place!
One of the most successful examples of engagement that’s possible via video content in the addiction space is the TED Talks series. These TED Talks include everything from heartfelt stories from former addicts, medical information from top psychologists, and cutting-edge technology set to transform the industry of addiction treatment.
In this article, we’ll highlight some of the best examples of these Ted Talks series to give you an idea of what the most impactful content might be and outline the importance of boosting your drug rehab videos and addiction treatment content if you haven’t already begun.
By the end, you should have a pretty good idea of what your video content can do for your substance abuse treatment facility, as well as how Ads Up can play a role in helping plan your successful videos!
Creating Impactful Video Content for the Treatment Industry
If you’re getting bored – or worse yet if your potential clients are getting bored with your current drug addiction rehab content plan, and you’re seeing lower engagement rates – putting more emphasis on your video efforts could be a crucial strategy.
One of the best examples of successful video content in the drug abuse and recovery treatment category is the Ted Talks Addiction and Recovery series. At this point, you’re probably thinking “I’m just a drug addiction facility – I don’t have the means to create flashy, Hollywood blockbuster video content.”
If this is you, the first thing you should know – is that the TED Talks videos are literally just a person talking on stage. One person, with a microphone, telling their story, or sharing their information – which sounds boring – until you take a look at their views and engagement rates. These videos get millions of views weekly and have long been a hit among those who prefer streaming video.
The distance from an effective video and the creation of leads and opportunities for your call center is not as far as you might think.
How Do You Make Engaging Alcohol and Drug Rehab Videos?
Let’s be clear, your rehab video should include several important items. Not in one video, mind you – but scattered across a series of them.
The main idea is to give outsiders an inside look at your facility but segment it into different areas of interest that allow you to create a series. It’s all about your substance abuse treatment facility, but you could break it up like this:
- Success Stories Series. This would include solely success stories of a real person who’s started a new life thanks to your recovery facility. They’ve battled substance abuse, abstained from their drug of choice, and reconnected with their loved ones.
- The Risk Series. This series could be an informative effort warning people against the dangers of drugs and alcohol on the body. You could highlight clients before entering treatment (with their permission) or even do a street series like some of the outreach videos on YouTube where reporters visit the middle of the drug epidemic – the local community. The effectiveness of these videos can help plant the seeds in young users, alerting them to what might be in store for them and their families if they continue on their journey. Include pertinent information on the dangers of addiction and the risk young users are taking by dabbling in alcohol, drugs, or other vices.
- The Science Series. This would outline addicts and addiction from a medical and scientific standpoint. It could include information on diagnosable disorders and other health-related matters. Demonstrate the mental aspect of addiction and how drugs impact life from a mental-health platform. Be sure to highlight that recovery is possible and generally severe mental health episodes are only extenuated by substance abuse.
- Family Therapy Series. Include short videos on family or support groups. Highlight the human connection and how family members play a significant role in addiction recovery. You could potentially interview a loved one and focus on how life has changed before and after their family member’s addiction. This could take place at your facilities to highlight and put focus on your rehab center.
This is just a short example of addiction videos you can experiment with to get higher engagement and conversion rates. You should see a pattern or theme emerging here – stories of recovery and including a loved one in the context of addiction all create a connection between you and your watchers.
This is what keeps your audience engaged. They’re viewing real people just like them and thinking, “What if this happened in my life?” It creates a very real scenario that not only ups your views but also raises awareness about recovery and addiction at the same time.
This is a very powerful but simple way to assist in making more contact with your target demographic and keeping them interested. To give you some more formal ideas let’s take a look at the TED Talk examples.
TED Talks: Effective Video Content Examples
Use each of these videos to draw motivation and support ideas you have for your own video programs regarding a life of addiction and drug addiction recovery.
1. Addiction Neuroscience 101
This video in the TED Talks series highlights the neuroscience of addiction. Doctors explain how certain drugs act on the brain, and get in-depth regarding depression and fear factors at play when addiction and drug use are major issues in someone’s life. As a side note, this would be a great way to network with doctors in your area, as their practice is featured as well.
2. The Harm Reduction Model of Drug Addiction Treatment
In this video, Mark Tyndall speaks for 17 minutes regarding harm reduction and recovery. This is widely considered one of the best segments from the series, as Tyndall shares critical data harvested from communities regarding crime, overdoses, death rates, and safe injection sites.
3. Let’s Quit Abusing Drug Users
This video from 2015 is another popular offering from Dr. Carl Hart. This 9-minute clip is all about reforming recovery methods and awareness for users. He also touches on drug use in relation to poverty and social injustice. This is an excellent video that generated tons of engagement due to the hot-topic content discussed by Dr. Hart.
4. Recover Out Loud
This is also considered one of the most popular TED Talks videos. It’s a 10-minute offering from the former winner of Miss USA, Tara Conner, and her personal battle against substance abuse.
Tara chronicles her life-long struggle against addiction and what 10 years of sobriety under her belt has taught her. She focuses on the fact that addicts are good people regardless of the stigma – and are just sick and in need of a remedy.
5. Nuggets
Nuggets is a short 5-minute story created by the people behind TED Talks. It’s about a bird who tries a “golden nugget” and the steps of addition shortly ensue, played out in the context of the bird and his nugget.
6. Everything You Think You Know About Drug Addiction Is Wrong
This 15-minute video from Johann Hari is a very powerful, yet controversial TED segment. In the video, Hari claims that addiction is a social and environmental issue, and fails to acknowledge the role genetics, brain chemistry, and past trauma and behavioral issues play. This is a thought-provoking and engaging series, that sees Hari consider everything from cocaine to smartphones as the culprit for addiction.
He discusses his personal experiences with substance use, mostly through direct contact with loved ones who struggled to manage their addictions and live normal lives. He also discusses why addicts are treated so badly, and possible solutions for eliminating negative stigma.
Put Your Own Spin On Engaging Videos Like These
Clearly, the TED Talks series doesn’t take much at all to produce and create. You don’t need a huge budget or a team of producers – or even top-notch video editing software.
With a little ingenuity and the right contacts to help create your videos – think interviews, specialists, and others – you can create videos just like these that are highly compelling, leading to tons of audience engagement while spreading powerful narratives about addiction and recovery – and most importantly, demonstrating the knowledge and compassion your organization has with making the community a better place.
Bring Your Best to Video Content with Ads Up
Contact Ads Up Marketing to find out what we can do for your video content strategy. With our help and expertise and your role as a standup member of the local addiction recovery community, we can deliver tons of engagement and interest to potential clients.
Reach out today for a complimentary consultation and get proven strategies and advice from our expert team on how to bring rehab video success to your brand now!