The Importance of LegitScript for Addiction Treatment Marketing
LegitScript has been around for at least a decade. The company started small, but today, it stands as a key certification for all treatment providers. It is also recognized by some of the biggest corporations in the world. Companies in the treatment industry can have an unprecedented impact on substance abuse problems.
Due to their high-risk workflow, they are under increasing scrutiny. This is why complying with various quality regulations is critical for their success.
Keeping track of all the regulatory requirements can be challenging due to the evolving healthcare facilities. This is also because of the sudden integrations of the digital realm.
This is where LegitScript acts as a key player. They help keep the digital space safe for medical facilities. Along with that, they also provide certification that adds to their credibility.
Keep reading to learn more about LegitScript from one of the more crucial resources from Ads Up Marketing.
What is LegitScript?
At the very core of LegitScript’s goal, there is a deep concern over client safety. They aim to make the payment ecosystem safe and transparent during digitalization. Companies that work in the substance abuse recovery field are a part of a high-risk industry. This is because they work with valuable data, vulnerable to cyber attacks.
LegitScript performs offers both, monitoring and certification to medical enterprises. Both services fall under the cyber security umbrella. They certify merchants that operate in compliance.
And, they track payment systems for merchants that operate without compliance. A company that operates with a blatant disregard for regulatory compliance is risky.
Reasons for LegitScript Certification
LegitScript monitors many different areas that are high-risk and involve certification. From CBD providers, pharmacy, and supplementation, to rehabilitation. LegitScript also scopes beyond drugs and alcohol when it comes to addiction management. It also helps secure companies that deal with fraud, gambling, infringement, and more.
Building trust over the Internet is critical for high-risk industries. In the digital space, malicious actors can easily mask their identities. By doing so, they deceive companies into providing them with access credentials.
Many company representatives have fallen victim to phishing traps for example. As healthcare companies start relying more on the internet, cyberattacks become more prevalent.
Trust is very crucial for companies in the online sphere. Today, many regulatory agencies consistently crack down on many disruptive organizations. The primary purpose of these organizations is to fraud customers. In the midst of all the malicious occurrences, building trust is a paradox for all companies.
There are many ways to build trust through an online platform. However, one of the fastest ways to develop trust is through certification. You can also find other effective methods, but they can take a long time to develop.
They also need a large investment to start. A LegitScript certification can help consumers overcome their fear when trusting in a business.
Does your Addiction Treatment Business Need LegitScript?
A LegitScript Certification acts as a renowned third-party recommendation that helps consumers bridge the trust gap. LegitScript leads the chart when it comes to third-party certification for high-risk industries. When treating clients for substance abuse problems, companies need to take a complete history and background of the client.
If a facility lacks proper accreditation and certification, the client will be very uncomfortable in providing intrusive personal details. It is a certification that the likes of Visa, Facebook, Google, Amazon, and more approve of.
This makes clear the scale and value of a LegitScript certification and once accredited, presents your enterprise as a trusted and legitimate business.
It is also the only certification that specifies treatment for substance-related issues. Google, Facebook, and other giants recognize this certification as a legitimate proof of security.
Providers can therefore, advertise on these platforms without facing compliance issues. Hence, if you want to see your business grow through digital marketing, then you must apply for a LegitScript certification.
What is the Process for LegitScript Certification?
If you want to apply for LegitScript certification, you can start by applying for certification. You can also try contacting their representatives for information. Applying online will require you to provide your company details to the certification providers.
When evaluating your company details for certification, the experts will assess a number of different areas to approve the request for the certification process. For instance, an applicant’s domain name must be transparently registered.
The Importance of Transparency in Applying for Licensure
Similarly, an applicant must disclose all domain names and websites as part of the application process. The applicant’s business practices must not be deceptive or fraudulent in any way possible.
Applicants must also be very clear about the services they are offering. They should also be clear about how they are providing the services mentioned on the website.
Overall, there are a total of 19 certification standards that a business must meet before acquiring a LegitScript certification. LegitScript will help rehab facilities gain the trust that they need.
Clients can view them with a sincere lens if certified. This certification will also open their doors to an enormous online consumer marketplace. A major source of revenue.
What Factors Can Impact LegitScript Compliance?
Many times, a company portrays misleading and inaccurate information. They do not provide an unbiased perspective to consumers. Some companies are more focused on referring the most vulnerable patient to the highest bidder considering the best possible treatment. This practice is a big red flag as it creates very certain compliance issues.
Some businesses will also put out misleading claims about the probable outcomes of treatment. This is also a serious compliance issue. Disreputable ‘actors’ in the addiction treatment space put out success rates without backing it up with legitimate data.
Another factor that will affect certification compliance is the lack of authorized privacy policies such as HIPAA.
LegitScript can also assess whether the business’s website has unauthorized external links. These are ones that direct consumers to unverified treatment providers. It is important to note that the rehabilitation industry is under continuous development. Many states are proactive in updating their regulations due to the consistent nature of epidemics in the US.
Pitfalls and Assistance with LegitScript Approval
Companies that have fewer resources or are non profit treatment centers, can also apply for the LegitScript certification by applying for the hardship waiver. If eligibility meets the requirements, LegitScript will waive the annual certification fee.
This allows nonprofits and small businesses to leverage the program, and also market their business online with ease.
Special Considerations for Rehabs with LegitScript
Digital marketing is important for any business in the 21st century. The world is moving to the online space, and thus, getting a LegitScript certification is crucial for rehab facilities. It offers a large and customizable platform for companies that want to share their core stories.
It is worth noting that each treatment center is unique and offers a different mix of programs and therapies. This is because one simple method is not effective for a wide selection of diverse clients.
Effective addiction treatment marketing also helps clarify some of the misconceptions about rehab facilities.
By doing so, it can help clear doubts over the largely unfamiliar industry to many individuals. Addiction treatment centers have an obligation to explain their programs and services.
Using LegitScript as Part of Your Marketing
Using LegitScript as a part of your marketing campaign can prove to be astronomical in terms of leads generated. When an individual is in a vulnerable state of despair due to substance issues, they are less likely to approach family and friends for solutions.
Due to the embarrassing nature of the subject, most clients prefer to keep this topic confidential.
Therefore, the best option for people to seek treatment is through online platforms. It does not require them to disclose their problem to a known entity. The internet in this instance acts as the perfect medium for consumers worldwide. Utilizing LegitScript for your marketing can be profound in expanding outreach.
Next Steps to Take After Certification
The next step after certification would be to shift the focus towards digital marketing and brand voice. Google, Facebook, and Bing are avenues at your disposal after you get the LegitScript certification. This means that you can present your business to billions of users worldwide.
Google and Facebook are also incredibly sophisticated platforms. They allow you to target consumers based on a variety of different filters. For instance, you can target them according to the location they are in, and the online behavior they depict. This highly specific targeting increases your success rate.
The Importance of Trust Signals in Behavioral Healthcare
Regardless of leveraging from the advanced marketing platform, certification of any kind matters, especially for treatment providers. The daily paperwork at rehab facilities is highly sensitive and involves confidential processes. Certification ensures users that they can place their trust in you.
Additionally, the best way to target individuals who are undergoing substance issues is through paid advertising. PPC will always have superior targeting capabilities. Being able to advertise on platforms puts you in a better position than you were.
Another reason you must consider the LegitScript certification is that you are targeting a very precise group of people. This means, that successfully gaining clients requires you to spread out your marketing campaign across different channels. Only with a LegitScript certification will you be able to perform that task with significant ease.
A Proven Resource for LegitScript Assistance
At Ads Up Marketing, we have helped dozens of clients achieve LegitScript certification, and we can certainly help you too. If the process seems complex, or you have had issues in the past, we can help you overcome them to get promptly accredited.
Please reach out to our dedicated Account Managers to begin the process of a no-cost analysis and action plan for your facility today, and let us show you what a LegitScript certification along with the services of our digital marketing experts can help your business achieve!