Guidance on the Highest Value Citations for Healthcare Providers
If you’re a seasoned member of the substance use disorder industry and operate a client load that you consider successful, additional strategies exist that could further enhance your satisfaction with your facility.
Even website owners who have the strongest search engine optimization strategies have room for improvement to create increased visibility. After all, the name of the game is new patients, and having your brand in all the right places is the only guaranteed way to capture the attention of your target market. A health directory submission list is one of the most effective ways to place your facility among the top in the industry.
This can also be a shortcut to the top Google listings for new facilities that may not have the strength to compete with SEO heavyweights.
At Ads Up Marketing, we can help you locate the best directory services and submit the business information required to help your business contend with the top professionals in the substance abuse and mental health industry.
Here is a brief guide to get your started, and we are here for additional support.
What Can Listing On Relevant Directories Do for My Business?
It’s natural to inquire about the benefits of listing your business in a health directory. After all, shouldn’t Google My Business give you most of the visibility you need regarding your most pertinent business information?
While accurate, Google My Business does provide comprehensive information that allows you to submit your site and other information to the largest search engine on the internet. Health directory websites often rank on Google when potential clients search for your services.
In addition, the proper niche directories are viewed as authority figures and reputable sources of information in their specific industry. Let’s take a look at what the appropriate niche directory submissions can do for your healthcare organization:
Enhanced Reach and Influence
The more your site pops up among reputable niche directories receiving positive reviews and enhancing the reputation for your services, the greater you can expect your influence to reach future clients.
If there is any opportunity to appear in directories and other resources for health information, the word spreads about your facilities.
Undoubtedly, a more significant online presence only bolsters your reputation positively.
Encourage More Client Reviews
If you’ve already covered bases that include Google My Business, Yelp!, and other essential directory submissions, you should notice that you have reviews in multiple locations.
Imagine the increase in positive client reviews if your directory submissions add 3, 4, 5, or even more reputable directories.
Amazing Local SEO Results
The more your website is placed among similar businesses in the health industry via healthcare directories, the more Google raises your status regarding local SEO.
When it comes time for your organization to begin focusing on efforts to submit to healthcare directories, it’s important to remember that there is strength in numbers. The more visible you are among other well-reviewed local organizations, the more significant increase in results over your directory submission
Clean Backlink Profile
The stronger the SEO score a directory has that lists your site, the cleaner and stronger your backlink profile becomes.
This can have powerful results on your SEO scores and, ultimately, your overall ranking on search engines, local SEO, or otherwise.
Diversify Your Marketing Strategy
Diversifying your marketing strategy is another way to reach traffic from different areas of the internet and can also be one of the most cost-effective. Some healthcare directories won’t cost you a dime, while a listing with a specific directory business might only charge a modest monthly fee.
The price for a small monthly directory submission is well worth the investment, considering the results experienced after a month or two listed on their health directory board.
Understanding the benefits of using a directory submission, you’re probably wondering about your best options. This can prove challenging, considering the seemingly endless sea of websites claiming to provide over-the-top results. At Ads Up Marketing, we’ve vetted a few of the most effective health directory sites that typically deliver the results they promise.
Use this as a good starting point. Don’t hesitate to contact us for more intimate guidance on directory services and getting your site primed to portray the ideal image of what future patients want from service providers.
The 5 Best Directory Submission Sites for Your Listing Your Business
1. Psychology Today
Psychology Today generally ranks around the top spot among directory sites for those seeking mental health and substance abuse services. Listing your business on Psychology Today allows you to break down your services based on your specific offerings and programs, making it simple for clients to match with companies. Categories include:
- Couples Rehab
- Dual Diagnosis Facilities
- Luxury Rehabs
- And many others
A monthly membership to Psychology Today costs $29.95, a modest fee compared to the value it brings to your facility.
2. ZocDoc
Zocdoc is one of the largest submission sites for mental and behavioral health specialists. There are several powerful benefits to listing your business through ZocDoc:
- They accept anywhere from the most minor private facilities to the largest, most established service providers.
- There’s no charge for potential clients to use their services. They’ll encounter no subscription fees, just an easy search and connect service that matches future clients with the most appropriate service provider.
- In addition, they match up your insurance provider with healthcare professionals who already accept client agencies.
3. Better Help
Better Help provides one of the most highly vetted acceptance processes among submission sites. It is also the most extensive directory of accredited, licensed, and professional services. To reserve a spot on this highly coveted site, applicants must have at least three years of experience.
4. ZenCare
ZenCare is unique because it caters to small, private practices, providing handy tools for smaller facilities. With ZenCare, you receive specialty software for running and managing your practice, including tools to help streamline your workflow, making the managerial process simpler and straightforward.
A one-time setup fee of $130 and a $59 monthly maintenance fee are required, a fraction of the cost of potential overhead expenses to hire professionals who provide the services available through ZenCare.
5. Mental Health Match
Mental Health Match is a relatively new face in the directory submission niche, providing a twist on the standard process of manually sifting through thousands of potential providers.
Mental Health Match requires you to fill out a form consisting of your mental or behavioral health needs, matching you with the most appropriate organizations based on your location and services provided.
Each therapist is fully licensed and accredited, a significant benefit for clients needing quality care. The upside for your business is that it matches you to the ideal clients considered a match for your particular program.
Caveats and Other Considerations
This is by no means an exhaustive list, and depending on your facility type and goals, many other sites can prove useful for your rehab facilities.
From WebMD, to longstanding directories like rehabs.com and findaddictionrehabs.com, there are many options for putting your facility front and center, as well as fortifying your branded first page search results.
Find the Best Directories and Channels to Drive Conversions
At Ads Up Marketing, we have extensive experience matching substance use and behavioral health facilities with the best directories, helping you reach new success levels you never thought possible.
Our expert team of writers specializes in framing your organization to make you the perfect fit for the algorithm of the directory submission sites that matter and drive results. You can easily throw together a page full of generic information and submit your site to hundreds of random or not-so-reputable directories that produce minimal results.
Or, you can rely on our expert staff to make the directory submission you need to place you among the best submission sites in the nation. For more information on how we can help you hit your organizational goals, contact our client specialist team member today, and let’s discuss your strategy!
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