Search Engine Optimization and Online Marketing Tactics for Medication-AssistedTreatment Providers
In today’s aggressive digital landscape, lead generation has become a fierce contest among medication-assisted treatment providers.
MAT treatment providers fork out millions each year, jockeying for screen time on the electronic devices of those looking for substance use and mental health services and the family members who are often working tirelessly to find those ideal treatment centers with the solutions they so desperately seek.
The question of how to market a Suboxone clinic does not have a single answer.
In a world where your options for content marketing are only limited by your team’s creativity (and regulatory compliance), nailing down an effective marketing strategy can be any addiction treatment center’s most significant challenge.
In this blog from Ads Up Marketing, we discuss the marketing efforts you should focus on heading into 2025, demonstrating a mix of paid search ads, social media marketing, and valuable content that drives powerful search engine results—landing you the potential patients you need to scale your Suboxone treatment services.
Why Your Digital Marketing Plan Can Be the Difference Between Success and Failure
As of 2022, according to the Substance Abuse and Mental Health Services Administration (SAMHSA), a staggering 9,367,0000 Americans require some form of medication-assisted treatment options to help them successfully navigate recovery.
Only about 25% of those report actually receiving help from treatment programs for opioid use disorders that offer Suboxone and similar forms of therapy.
This opens the door for nearly 7,000,000 new patients for treatment providers who leverage the most effective avenues for lead generation and SEO strategy for prospective clients.
That said, any treatment center that advertises MAT programs to potential clients faces a unique set of challenges when trying to reach those seeking relief from withdrawal to learn to live sober again.
Identifying Your Most Powerful Channels
When you approach lead generation, the first step in mental health marketing entails deciding which channels work best for you to speak to potential clients.
This requires breaking down data regarding your potential new patients—their age groups, social circles, and the types of content that drive them to engage with your posts and other content.
At Ads Up Marketing, we have a team dedicated solely to matching the criteria of new patients with which social media platforms and other digital content resonate with them most.
After getting a firm idea of where your various lead generation forms emanate from, you can begin preparing individual campaigns based on the appropriate platforms.
This step allows you to strengthen the right social media channels, in which demographics are moved more by content centered around mental health and other dynamics.
Your rough draft for your digital content strategy should follow an approach similar to the one below.
What’s Working With Current Clients?
The best place to start is by polishing your sharper marketing channels.
If you notice more patients from a certain demographic seem to spend more time on specific social media pages or engage best with video content involving relapse prevention tips, family support services, and more, continue filtering this content to the same audience.
Deploy and Retarget to Your Primary Audience
After running an initial campaign, use look-a-like audiences to bolster the volume of potential new clients. The following section provides information on the right steps based on specific platforms for attracting brand-new clients.
Using Digital Marketing Techniques for New MAT Clients
The best way to prepare for a completed digital marketing campaign is to segment your audience types based on specific characteristics. This allows you to be selective regarding the platforms you use and the content you create.
Here are a few digital marketing persona examples:
Client Type #1
- Ages 18-35
- No prior history of substance abuse
- Unfamiliar with the treatment process
- Likely has family support resources
Ideal Platforms:
- Google Ads
- Social Media
After creating one client persona, producing which type of relevant content creates meaningful connections becomes easier. With Social Media, things like social proof, word-of-mouth reviews, and personal stories of success work great.
You can use Google Ads to link to landing pages that resonate with your target audience, turning them into qualified leads.
Client Type #2
- Ages 35-50
- Past history of substance use
- Might have been involved in a treatment program before
Ideal Platforms:
- E-mail campaigns or Google My Business are equipped with call tracking to document successfully completed conversions.
These individuals may have previously engaged with treatment before and take a more direct approach to finding the right rehab program for drug use.
Identifying Keywords Related to Medication-Assisted Treatment
You can begin keyword planning after identifying potential client personas and the appropriate platforms.
Typically, keyword planning is an integral part of the process with something like MAT because you rely heavily on search, social, and local SEO campaigns leveraging your Google Business Profile (formerly known as Google My Business or GMB).
Targeting Primary and Secondary Keywords
Primary keywords for MAT programs include:
- Suboxone clinic near me
- MAT programs in (Insert city)
- Buprenorphine doctors in (insert city)
- Doctors who prescribe Subutex near me
Secondary keywords for MAT programs:
- Suboxone side effects
- How does medication-assisted treatment work?
- Price of Suboxone treatment
When crafting your campaigns for any MAT program, it’s critical that you include keywords that are relevant to both the treatment and the specific location. This is what guides local SEO and will help you with things like pay-per-call campaigns.
Competitor Analysis in the MAT Space
Don’t skip the crucial step of analyzing your competition for keywords they’ve used in different ad campaigns you’ve witnessed from them.
You may notice considerable gaps in keyword advantages that a competing facility is missing out on.
Powerful Local SEO Strategies to Round Out Any MAT Marketing Efforts
Ensure Your GBP Profile Is Optimized
- Ensure your clinic information is accurate, include all of your keywords, take attractive photos, and highlight positive client interactions through reviews.
Build Local Citations and Listings
- Many consider online directories and local citations as an outdated back-linking strategy. However, ensuring consistent details across channels like Yelp, Bing, and other health directories gives your organization an updated and much more uniform, professional look.
Push for Positive Reviews and Manage Your Reputation
- The roles that review takes in the success of your facility should never be understated. Positive feedback improves visibility and enhances trust. This also allows you to engage with past clients, demonstrating your effort and willingness to check on their progress. Kindly ask for a review from them and ask if it’s okay if you follow up with them occasionally.
Maintaining Relevant, Engaging Blog Content
Create blog content that resonates with potential clients who might find MAT programs useful. Simple, keyword-focused 1,500-word articles like “How Exactly Does Suboxone Work?” or “The First Week at Your MAT Program” allow you to write optimized, high-quality articles that provide immense value and serve the general interests of search engine users.
Add FAQ Sections for Commonly Asked Questions
Create a dedicated FAQ section to answer questions about Suboxone treatment costs, insurance, privacy, and dosing. Use this section to address the questions you know beyond the shadow of a doubt clients will ask.
Include Uplifting Success Stories and Testimonials
The advantages of sharing success stories are that they build rapport and create trust and engagement. You can even optimize these written stories and even videos to attract search traffic and boost your SEO opportunities.
Measuring Success and Maintaining Results
The key to prolonged success is finding the right data collection and analysis system to measure the right KPIs, allowing you to duplicate what works and change what doesn’t.
Using tools to help you track important data like pixels for social media ad efforts, SEO tools for tracking relevant keywords, and heat maps for monitoring the web pages that get the most attention you’re creating content for.
Ads Up Offers the Tools for Treatment Marketing Success
At Ads Up Marketing, we have all of the latest tools to help you track the data of the most relevant search engines, craft quality content, and get the word out about patient success stories for your Suboxone or other form of MAT clinic.
With decades of combined experience in the addiction treatment and opioid addiction marketing space, we can turn the average substance abuse treatment website into a lead-churning machine for your Suboxone clinic or other MAT programs.
For more information, contact an experienced member of our team today.
FAQs on Marketing MAT Programs Effectively
What’s the most important element of marketing my MAT program?
Regardless of what anyone tells you or what you’ve heard industry-wide, the single most important part of marketing your MAT program or ANY portion of your treatment facility—is regulatory compliance.
In an industry with stiff competition and vulnerable clients, the powers that be take the rules and regulations of the industry extremely seriously, as should you.
Luckily, partnering with an agency like Ads Up Marketing gets you a partner that consists of experts in the field of regulatory compliance, ensuring every square inch of your MAT marketing program is to the letter, avoiding any potential hangups.
What’s more important to my MAT program marketing efforts: search results and organic traffic, call tracking, email marketing, or something else?
When it comes to marketing Suboxone clinics, all of the elements above go hand-in-hand—call tracking, email marketing, organic traffic that garners search results—they’re all after the same outcome for your single or network of Suboxone clinics: bright public proception, relevant information, and ultimately, leads.
At the end of the day, what’s most important regarding appropriate content creation is remembering to produce content that puts specific demographics on the right landing page. Create limited access to certain content based on the way you funnel your traffic, and the vast majority of your campaigns will be successful.
What MAT Programs should I market?
If you offer methadone, buprenorphine, naltrexone, and others—market them all! Why waste a good opportunity to create value based on your services offered?
As long as you’re speaking to someone who has a viable need for the service you’re selling, you’re likely to end up with two satisfied parties, assuming you offer a quality product or service.
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