Using Press Releases to Promote Your Treatment Facility
When you own or operate a substance abuse treatment center or any other rehabilitation services, you have an extensive number of avenues in which to market your facility. The secondary go-to’s in the substance abuse treatment industry have always been PPC and search engine campaigns, along with display advertising.
But did you know that using a rehab press release service can help your content, video, and otherwise, reach a large audience and also support your overall site? In fact, many experts say that press releases are more important than ever, particularly in the healthcare space!
Obviously, your bread and butter is almost 90% of the time your website and blog through targeted keywords and valuable content. In the last couple of years, many facilities, with the help of agencies like Ads Up Marketing, have begun tapping into video marketing more extensively than in years past, using YouTube and even self-hosted videos as their springboards to connect with any given target market.
And, of course, the ever-present social media is always a weapon in your marketing arsenal and an excellent way to engage with clients from the top of the funnel, clear down to the bottom, tapping into past clients and their value long after they’ve graduated your facility.
Despite this extensive array of advertising and marketing channels, there’s still one service that’s incredibly valuable – regardless of the marketing agency you’re using.
Keep reading to find out how our rehab press release service can tie together different elements of your brand, such as video and social media, and in short order help to bring more clients into your facility!
Underserved and Undervalued
For many facets of digital marketing, one of the most powerful tools available to any organization is the tried and true press release. There are very few substance abuse facilities that leverage the power of this marketing strategy – and even fewer agencies that provide it as a service.
At Ads Up Marketing, we offer a fantastic press release package, complete with any pertinent information you’d like to include, and put it on the wire for over 300 network affiliates local to your area to place it into syndication.
This is an extremely underserved and immensely undervalued strategy that too few establishments take advantage of. And the value is even higher now than ever before – unprecedented times higher – presenting your organization with a head-start opportunity to capture the traffic of tens of thousands of potential clients.
What makes press releases so effective for drug rehab SEO and local SEO?
The Power of Press Releases for Local SEO
Our press release service at Ads Up Marketing will impact your local SEO efforts in the following ways:
1. Citations
A citation is anywhere online that lists your business name, address, and phone number. Whenever Google picks up the placement of a new citation for your organization anywhere online, it contributes major power to your ranking factor.
These citations can skyrocket targeted pages, or your site in general, to the top of the SERPs. In addition, these citations can also build geo-relevant links to sources other than your website, giving you double the ‘juice’ and contributing to the overall health of your site, when using this strategy. What do we mean by this?
When you include links within the press release to sources like social media pages, and Google My Business, you get significant linking power to these local-SEO-based items. Embedding your Google Places Map is another powerful tactic for generating authoritative link placement.
2. Press Releases Point to Your Most Valuable Content
One of the ways that many organizations undervalue or misuse the power of the press release is by simply linking to their homepage. While this is certainly not damaging, it does cause you to miss out on some impactful link-pointing for new and valuable content.
Press releases help new content get indexed faster. This means you’ll rank faster, in turn increasing your chances of ranking higher. The positive outcomes can be simply staggering.
Not only does the promotion of your content serve SEO purposes, but it also means your new website content gets discovered faster. Gaining exposure to newer content sooner through individual clicks means more shares, more likes, and more visits – and in the end, more conversions.
3. Targeted Media Placements
Many facilities look past the opportunity for targeted media placements. How often do you hear about substance abuse in the news? It seems there’s not a day that goes by that you don’t hear about an overdose, a massive takedown of a fentanyl ring, or some other substance abuse-related news. This leaves a massive opportunity for gaining targeted media placement spots through your press release.
We already know that anything opioid epidemic or substance abuse-related is a hot topic – if your facility is offering some type of cutting-edge program, doing something monumental in the industry, or new to your local area, a press release is an excellent way to get picked up by a major news network – and even get featured on the local television market. Do you realize the positive exposure this would give your organization?
This is the power of a few hundred-word press release. Keep your public informed about what is going on with your treatment center. Get and stay connected with the audiences that matter to your facilities today!
4. Diversify Your Anchor Texts
Did you know that Google can penalize your site for over-optimization and using primary keywords too often as anchor text? This is actually one of the fastest ways to get your site penalized, as Google sees this as a form of spam.
Using press releases gives you a great opportunity to include naked or branded anchor text instead of keyword-based anchors. This gives your SEO profile a more realistic look when your pages are crawled.
It also helps support local SEO, as the date and location of the press release are shown right atop your text, making relevant regional news carriers more likely to distribute your listing and even feature your rehab on the front page of their sites.
Try Our Rehab Press Release Services: Packages for Every Type of Facility
At Ads Up Marketing, we have several powerful (and modestly priced) press release offerings. Consider the following options and contact us to get started:
(Trial Package) Starting at $49, our team (ie; humans, never Chat-GPT or AI) will write your press release and have it picked up by more than 300 local network affiliates and news sites nationwide. It will be announced and seen on many outlets that accept Google News releases as well.
(Budget-Focused) At $99, you get the above plus your choice of StreetInsider, MarketWatch, or Benzinga.
At $249, add a do-follow backlink and publication on Business Insider.
(Best Value) At $549, add a featured article on Bloomberg and Yahoo News (massive exposure and huge reputation-builder)
Included with every press release we offer:
- (3) Dofollow backlinks per article (unless nofollow is desired) and (1) domain backlink in bio summary at the conclusion of the article
- (1) Google Maps embed
- (1) Video embed
- (1) Image embed
A Proven Way for Rehabilitation Services to Get Seen Online
At Ads Up Marketing, we are experts in press release implementation, from the beginning through coordination and maximizing outcomes. Our skills and access to the top press outlets on the modern digital landscape can help your facility get seen, at a cost much less than other channels.
Reach out now for help selecting your package so we can get started on your press release today!